Customer Data Management

Collect customer data in an orderly manner. Analyze consumer behavior in real time.

A tool that will help you collect customer data from each scan in real time. It can collect location information at the time the customer scans the QR Code. There are also other information that customers fill in, such as name, email, address (Bangkok, other provinces, or abroad), gender, age, date of birth, ethnicity, purchase history, and more.

Step 1

Customer Data

Collect information such as name, email, address, gender, age, nationality, purchase history, etc.

Step 2

Customer Engagement

Organize lucky draw activities to encourage customers to fill out questionnaires

Step 3

Customer Experience

Create a good experience and present products or services appropriately to the right customers

Step 4

Product Improvement

Evaluate customer satisfaction to improve and develop better products and services

Take the "Data" and analyze it

Use customer data to analyze purchasing behavior. It helps in accurately predicting customer needs, in order to present specific products, adjust marketing strategies and presenting promotions correctly and in a timely manner.

In the era where customers have various needs, with complex and constantly changing, also varies from person to person, we must have a deep understanding in order to respond to their needs.

Change from "casual customers" to be "regular customers"

In order for customers to have a lasting impression and commitment to the company and its products, the company’s various services must be able to respond to customer needs so that “casual customers” do not think about changing their mind to use other products again. And eventually became a “regular customer”.

Therefore, in order to have a good relationship, customer information must be collected. Then analyze behavior and study consumer experience to find the points that need to be fixed and expanded in a better way.

See an overview of your customer's scans.

Our Solutions for Helping Your Business

Tools that help your business collect customer data, organize marketing activities, and analyze customer insights

Start collecting first-party data from your products today

Frequently Asked Question (FAQ)

A Customer Data Management (CDM) system is software that helps businesses collect, store, and analyze customer data in real time through QR code scans on products. It can capture demographic data (gender, age, address), purchasing behavior, and GPS location data, enabling businesses to create data-driven marketing strategies.

Birth Note’s customer data collection system can comprehensively capture: full name, email, phone number, address (Bangkok / other provinces / overseas), gender, age, date of birth, ethnicity, GPS location at the time of scanning, phone model, and purchase history.

No app download is required. Customers simply scan the QR code using their phone’s camera or camera app, and the system works instantly through the browser. This significantly reduces barriers to data collection.

First-Party Data is information collected directly by a business from its own customers without intermediaries. It is highly accurate, cost-effective, and more compliant with PDPA than purchasing external data. In an era where third-party cookies are disappearing, First-Party Data has become essential for every business to build.

Yes. The system is designed to comply with PDPA (Personal Data Protection Act). It includes customer consent collection before storing data, a data deletion system upon request, and secure data storage measures.

It is ideal for businesses with FMCG products (food, beverages, daily essentials), cosmetics, electrical appliances, agriculture, and industrial goods that want to know who purchased their products, where they were purchased, and build direct relationships with end customers.

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