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In the present, digital-savvy retailers often use QR Codes in creative ways to create and maintain customer loyalty.

Methods for collecting First-Party Data include surveys, tracking from Google Analytics, social media, subscriptions, door sensors, etc.

Customer segmentation is the process of dividing customers into groups based on common characteristics or behaviors.

Zero Party Data refers to data that customers intentionally provide to a company directly, with their consent, for better experience.

SMS Marketing is a marketing strategy that uses text messages to distribute information and news to your target audience.