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A marketing concept that predicts customer behavior, such as what a customer will buy next or what a customer will buy in the future.

Buyer Personas are fictional representations of your ideal customers, based on their personality, age, gender, personal preferences, etc.

Big Data can be obtained by collecting data to be filtered, analyzed, and processed for use in business planning and marketing strategies.

Data-driven marketing helps us understand customer insights, know who our customers are, and what they are interested in.

Collect customer data by scanning QR codes by creating surveys through QR codes that can be scanned from everyone's mobile phones.